Pirelli has a long tradition of making tyres that combine innovation, product quality and a strong brand. The company has always had a keen focus on Research and Development, with its investments in this area amounting annually to approximately 6% percent of Premium sales, one of the highest levels of research investment in the tyre industry. Pirelli continually strives to improve the quality of its products in terms of performance and safety and also environmental impact, in line with the group’s green performance strategy. With more than 5.000 patents to its name, the main Pirelli R&D centre is in the group’s Milan headquarters although there are another 10 application centres around the world, employing a total of 1400 researchers, 400 of whom are based in Milan.
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